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In this day and age of the computer and the Internet, making money by working from home is very possible. The most important thing you need in any business, whether it is a work at home business or a store front, is exposure. And exposure is done best by marketing.

While marketing normally costs money, there are ways to get free marketing, even allowing you to work from home plus make money while doing it. For example, Internet marketing, hiring a ghost writer and working with a virtual assistant are additional ways to increase your exposure, get free marketing, and make money working from home.

1) Internet Marketing

Internet marketing is key in growing your business. Many people are on the computer these days, so harnessing the power of the Internet can get you great free resources in marketing. Social networking sites are great for free marketing, sites like Facebook and MySpace help you connect with people to promote your business. Sending out emails is another great free resource especially if that email is an online newsletter to which people have subscribed. You will get people who you know are interested in what you have to offer and know you are not just spamming customers. A blog is another great way to get free marketing. Creating a blog and using search engine optimization (SEO) tags are key when you are creating and publishing your content. You want to bring people to your site and interest them enough to buy your goods or order your service.

2) Ghost Writer

You also want to be able to free yourself up for clients and not be stuck behind a computer all day. There are a couple great resources for this. First if you are just getting started out and have a service or a product to sell, but you are not able to get those ideas into words that will help promote your business. Fear not, you can hire a ghost writer to do the work for you.

A ghost writer will write on the topics you give them, and you will have the rights to their work. For instance, you can hire someone to write your blog content for you while you are out there focusing on other tasks.

3) Virtual Assistant

Another resource available to you is a virtual assistant. A virtual assistant can answer phones, do data entry, or take care of accounting needs and more, freeing up your time to get out there and make money or focus on other issues and tasks.

So no matter if you are selling a product or a service, there are resources that can allow you to get free Internet marketing, plus help that will allow you to free up your time so that you can focus on other things. Working from home is much easier today than was years ago. And being successful at it is very possible.

6 Major Press Release Mistakes to Avoid

It seems like more people are creating their own press releases now than ever before. That means, among other things, that there are more poor quality press releases today than at any other time. But stress not! If you learn to avoid some of the most common press release mistakes that our showing up out there today, you can set your news releases apart as being high quality and important, while boosting your reputation and exposure.

Mistakes to Avoid

1. Too Much Information: Some people want to cram in every detail into a release. The result is a huge block of intimidating looking text that nobody wants to look at. Short and sweet is better for press releases, as long as you get your point across.

2. Personal/Informal: Press releases should be light and easy to read, but that doesn't mean they should be personal and informal. Using personal pronouns for example is a big no-no that needs to be avoided, and slang terminology should not be used either.

3. Essay Style: A basic essay includes an introduction, the main points, and then a conclusion. This is not how a press release works. With a release, you start with the most important information right at the beginning, and then you whittle that down to the littler details at the end.

4. Assume People Care: Many businesses assume that people will care about their news just because.

That's not the case. You need to make them care by evoking an emotion, providing intriguing information, and so forth.

5. Wrong Audience: Don't forget, your news releases are written for a specific audience, make sure you tailor it to these individuals. Don't make it too scientific or intellectual, unless that's who you're targeting. Give people what they want to know, in the format that is most applicable to them.

6. Don't Seek Help: Some small business or individuals who are selling their own products and services, wear so many hats that they do not allow enough time to learn how to craft a good press release or take time to get help. Don't be afraid to tap into helpful writing resources and seek help from experienced writers, ghostwriters and virtual assistants to help with your press releases and submissions to media sites.

Sometimes the best way to learn is through trial and error. And while this is a fact, it's even better if you can avoid some common pitfalls and mistakes before you have to suffer the consequences. Improve your press releases from the start by steering clear of these errors.

Published At: Isnare.com Free Articles Directory - http://www.isnare.com/ Permanent Link: http://www.isnare.com/?aid=1084987&ca=Jobs

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